Pay TV Markets and Players – The Market’s Transition to OTT –

DUBLIN–(BUSINESS WIRE)–The “Pay TV Markets and Players – The Market’s Transition to OTT” report has been added to’s offering.

Is pay TV stuck in an inexorable decline? Is SVOD the miracle cure? Have veteran players become aware of the changing tide and adapted their strategies accordingly? Who will be the big winners in this massive migration to online (OTT) services?

This report tackles all of these questions by examining both markets and players.

It begins with a detailed look at subscription TV & video markets: how TV and SVOD subscriptions are progressing on each type of network (2015-2023), by the player (2015-2019), and in terms of service revenue (2015-2023).

This examination is performed for both the main geographic regions and the key markets in each of these regions:

  • The United States
  • Europe (Germany, Spain, France, Italy, the UK, Scandinavia)
  • Sub-Saharan Africa (South Africa)
  • North Africa/the Middle East
  • Asia-Pacific (China, India, Japan)
  • Latin America (Brazil)

Next, it explores how key players in each region are responding strategically to the changing landscape.

The final chapter delivers a synthesis of the core issues and challenges, for both markets and players’ positioning.

Key Topics Covered:

1. Executive Summary

1.1. Pay TV under pressure, SVOD needs to pick up the slack

1.2. Player strategies accelerating the transition

2. Pay TV and SVOD market dynamics

2.1. The United States

2.2. Europe

2.3. Sub-Saharan Africa

2.4. North Africa/the Middle East

2.5. Asia-Pacific

2.6. Latin America

3. How leading players are responding

3.1. AT&T

3.2. Canal+

3.3. Comcast

3.4. Dish TV

3.5. Multichoice

3.6. Nordic Entertainment Group

3.7. OSN

3.8. Vodafone

4. Conclusion

4.1. Pay TV access markets

4.2. A pay TV market in transition

4.3. Revising the definition of subscriber

4.4. Redefining service access models

4.5. Evolving business models

4.6. Player strategies accelerating the transition

Companies Mentioned

  • AT&T
  • Airtel
  • Alibaba
  • Amazon
  • America Mvil
  • Apple
  • BT
  • Baidu
  • BeIN
  • Canal+
  • China Telecom
  • Dish TV
  • Disney
  • Du
  • Etisalat
  • HBO
  • HotStar
  • Hulu
  • Icflix
  • Jupiter
  • Liberty Global
  • MBC
  • MTG
  • NBC Universal
  • NTT
  • Netflix
  • Nordic Entertainment Group
  • Shanghai Media Group
  • Sky
  • Sky PerfecTV
  • TataSky
  • Telefnica
  • Televisa
  • Telia
  • Tencent
  • UnityMedia
  • Viasat
  • Zap TV

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Laura Wood, Senior Press Manager
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